(PRESS RELEASE) -- It has been a monumental year for the Bodog brand
and its licensees, and Bodog Europe is excited to officially announce
yet another key milestone in the brand's history: the launch of the
Bodog experience to the Canadian market. Perhaps fittingly, Bodog Europe's launch of Bodog coincides with the 15-year anniversary
of the Bodog brand, for the first time giving Canadian players the
ability to cash in on some hot new promotions just in time for the
remainder of the CFL season and the beginning of the NFL and NHL
seasons.

Bodog Europe is lead by industry veteran and Managing Director Keith
McDonnell, and is regulated and licensed by the Antigua & Barbuda
Financial Services Regulatory Commission, Directorate of Offshore
Gaming. McDonnell noted, "We're extremely excited to be able to bring
the unique Bodog experience to Canadian players. Canadians are
passionate sports fans and are extremely savvy consumers. The Bodog brand is known world-over for its unmatched customer service and here
at Bodog Europe we put the player's experience and entertainment ahead
of all else - I'm confident that we're going to quickly earn Canadians'
loyalty and trust."

Bodog offers Canadian players safe, secure and simple access to
world-class sports betting, a thriving and dynamic poker community, and
a full Vegas-style casino with more than 80 web-based and downloadable
games. Bodog Europe offers its players a simple, feature-rich sports
betting product, offering a vast selection of sports betting
opportunities across all major leagues and featuring live betting and
an 80+ track Racebook. The Bodog Sportsbook also has a particular
focus on Canada's most popular sports: NHL Hockey and CFL Football.

Bodog Europe – the upstart Bodog brand licensee already taking the
UK by storm with its European-facing site Bodog – had
originally secured the rights to the world-famous "Bodog" brand for use
in Europe only. However, when Bodog Europe Managing Director Keith
McDonnell learned of Bodog's willingness to entertain
proposals to license the brand for use within Canada, he was quick to
act, and secured the exclusive Canadian license.
"The Bodog brand is celebrating its fifteenth year anniversary this
year – an absolutely remarkable pedigree and testament to its enduring
values in an industry that quickly kills off mediocrity. The brand has
gone through quite an evolution during that long history, and Bodog
Europe is looking forward to carrying the torch forward for at least
another fifteen years of world-class customer service, unbeatable
promotions, and, above all – fun."

Go to Bodog Now.